Batas waktu: 17 Juli 2013
 be willing to bring your idea to market yourself, and to commit to working with any organisation necessary for developing the product and/or implementing the service.
 500.000 Euro and 200.000 Euro. Finalist will give presentation at  Amsterdam.


Sir Richard Branson is chairing the jury of this year’s Postcode Lottery Green Challenge. The seventh edition of the annual competition for green business plans is open to sustainable startups from all over the world from April 17th – July 17th 2013. The winner will receive €500,000 to help bring his or her plan to market. An additional €200,000 will go to one or two runners-up. Entrants can submit their business plans until 17 July by registering and submitting on this website. The jury will announce the winner on 16 September at the final in Amsterdam.

Branson, a dyed-in-the-wool social and sustainable entrepreneur, has been involved in the competition since the beginning. After serving on the jury in 2007, he returns this year as chair. “The Postcode Lottery Green Challenge calls on entrepreneurs to find solutions to climate change, one of the most urgent issues we face today,” Branson said. “I encourage everybody around the world with a great CO2 reducing idea to enter this prestigious contest. One smart, creative idea can make a huge difference.”


To be eligible for the Postcode Lottery Green Challenge, a product or service must reduce greenhouse gas emissions and be capable of being brought to market within two years. Each entrant sends in a detailed business plan, and an expert preliminary jury evaluates its viability. After the deadline, the preliminary jury will choose around five finalists. On Monday 16 September, the finalists will present their ideas in Amsterdam before an international jury of experts led by Branson. The competition is an effort by the Dutch Postcode Lottery to bring to the mass market brilliant, innovative green products and services that might otherwise never see the light of day, thereby helping to fight climate change.


Entrepreneurs can register on this website and then enter their business plan by filling in all the questions in the entry form, all in English. This is the only way to enter the competition, email attachments or applications by mail can not be accepted due to the large volume of entries we get every year.


Your idea

  • should have the potential to reduce greenhouse-gas emissions by an amount you can roughly estimate;
  • should be developed enough to execute; and
  • should be realisable as a usable product or service within the next two years
  • should preferably have integrated Cradle2Cradle principles in their designs

Besides these criteria, the jury will also look at factors as: Communication potential, courageousness and creativity.

You should

  • be willing to bring your idea to market yourself, and to commit to working with any organisation necessary for developing the product and/or implementing the service;
  • carefully answer all the questions on the entry form
  • be willing to attend the Postcode Lottery Green Challenge in Amsterdam if you are selected as a finalist and present your idea to the jury.

An elevator pitch will go a long way

One of the questions we will ask you when you enter the competition, is to create an elevator pitch. An elevator pitch is a short clip of your business pitch, recorded in the time it would take you to convince a possible investor of your business plan whilst you’re both in the same elevator. If you are a driven social entrepreneur, your goal is to make your dream come true. To make that happen, you will need backup. Financial, but also creative and inspirational back-up. Whether you are entering the Postcode Lottery Green Challenge or not, you will have to pitch your business plan thousands of times if you are looking for investors.

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